By default the nagiosadmin account is one you login to the web interface with. To add your own users, you can follow these commands:
Add user to the htpasswd file
sudo htpasswd -c /etc/nagios3/htpasswd.users USERNAME
Next edit the Nagios cgi.cfg file to grant the relevant permissions:
sudo nano /etc/nagios3/cgi.cfg
I wanted to same level of access as nagiosadmin, so I modified the following in the cgi.cfg file:
authorized_for_system_information=nagiosadmin, USERNAME
authorized_for_configuration_information=nagiosadmin, USERNAME
authorized_for_system_commands=nagiosadmin, USERNAME
authorized_for_all_services=nagiosadmin, USERNAME
authorized_for_all_hosts=nagiosadmin, USERNAME
authorized_for_all_service_commands=nagiosadmin, USERNAME
authorized_for_all_host_commands=nagiosadmin, USERNAME